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Posts By Utpal Dholakia

Home Is Where The Heart Is
10 months ago

Home Is Where The Heart Is

By  •  Pricing

How do you price 10 years of weekends on the couch savoring kids, dogs and a glass of Malbec? Rice Business professor Utpal Dholakia explains how home is a place the invisible hand of the market can’t reach.

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Guilty Pleasures
10 months ago

Guilty Pleasures

By  •  Human Behavior

Research that focuses on self-control as a general trait ignores the fact that people are more tempted by certain behaviors, such as smoking, drinking, overeating or overspending. To craft useful public policy that reduces harmful behaviors, Rice researchers say studies of self-control need to be more specific about the types of behavior they’re targeting.

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Not Just Digits
2 years ago

Not Just Digits

By  •  Marketing

Algorithms might help companies perform more effectively when it comes to their customers but how does the customer feel? And does that matter?

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