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Posts By Vikas Mittal and Carly M. Frennea

The Commitments
11 months ago

The Commitments

By  •  Brand Loyalty

How do you tell the world about yourself? Maybe you donate to women’s microbusinesses and fret aloud about the shrinking ice cap. Or maybe you support the ballet gala and drive a Mercedes to impress friends and enemies with understated elegance. Professor Vikas Mittal plumbs the reasons we commit to a brand.

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