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Ajay Kalra

Author

Doctors, Drugs And Damaging Information
4 years ago

Doctors, Drugs And Damaging Information

By  •  Health Care

People update their beliefs for new medication based on various information sources, but the information they receive is often biased and, on the whole, contradictory. Negative information is not clear-cut, people with high levels of experience, expertise and self-efficacy are less affected because these traits improve their ability to discern the nature and quality of biased information.

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No Pain, No Gain
4 years ago

No Pain, No Gain

By  •  New Product Marketing

When the going gets tough, first-timer product users often walk away. Marketers need to offer training and encouragement to convince consumers to hang on for the ride.

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