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Anastasiya (Annie) Zavyalova

Author

A Star Is Born
11 months ago

A Star Is Born

By  •  Corporate Reputation

Corporations are, indeed, like people in at least a few ways. Consumers often like them or loathe them based not only on what they produce, but whether they reflect the individual’s personal values. Recent research by Anastasiya Zavyalova also shows that organizational “celebrity” and “infamy” have different shelf lives. Celebrity is fleeting. Infamy lingers like old cigar smoke.

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Great Expectations
2 years ago

Great Expectations

By  •  Reputation Management

Loyalty in regards to donor giving is influenced by reputation of school and donor identification in regards to the school.

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Splash Guard
2 years ago

Splash Guard

By  •  Product Recall

When a product recall occurs, addressing problems honestly creates a more positive public perception. The one exception: for uninvolved firms that nonetheless are tarnished by an industry recall, ceremonial actions such as staging a charity event can help.

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