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Expert Opinion

Star Search
6 months ago

Star Search

By  •  REPUTATION

Video: Does your company crave love and attention from customers? It may need to take a stand on the kind of social issues that, in the past, business wouldn’t touch. But customer love can be fleeting — and customer hostility lasts. Rice Business Professor Anastasiya Zavyalova explains the difference between “celebrity” and “infamy” in the world of commerce.

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Saving Face
7 months ago

Saving Face

By  •  Reputation

Rice Business professor Anastasiya Zavyalova shares three tips for CEOs facing a PR crisis.

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Flight School
7 months ago

Flight School

By  •  Reputation

What should United Airlines do? Focus on customer satisfaction, improve service quality, listen to customers for enhancing customer-focus, and invest in employees.

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