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Rene Algesheimer

Author

Risky Business
4 years ago

Risky Business

By  •  Online Communities

It seems clear that consumer participation in online communities is here to stay, so managers who sponsor such communities should develop strategies that minimize the potential harm for consumers. In the long run alerting customers about their susceptibility to riskier decisions, would not only help consumers but also help firms safeguard and sustain both their communities and their brands.

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Is There A Secret Sauce To Customer Communities?
4 years ago

Is There A Secret Sauce To Customer Communities?

By  •  Virtual Communities

If you want to boost participation in a customer community, don’t just build it. Invite them to come. But, be sure to temper your expectations regarding how participation will create immediate value for your firm.

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