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Sharad Borle

Author

Breaking Up Is Not That Hard To Do
10 months ago

Breaking Up Is Not That Hard To Do

By  •  Marketing

Managers dream of keeping their customers faithful for years. But sooner or later, almost all of them move on to someplace else. So it’s no mystery why marketers scramble to predict how long a customer will stay with their company.

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Is There A Secret Sauce To Customer Communities?
4 years ago

Is There A Secret Sauce To Customer Communities?

By  •  Virtual Communities

If you want to boost participation in a customer community, don’t just build it. Invite them to come. But, be sure to temper your expectations regarding how participation will create immediate value for your firm.

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