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Social Science

Between the Lines
9 months ago

Between the Lines

By  •  Consumer Behavior

Whether we’re looking at appliances on Amazon or hotels on booking sites, we all scan reviews before clicking “add to cart.” Virtually all websites selling products or services invite consumers to leave product feedback, in the hope the comments will help induce other shoppers to buy. But while plenty of academics study product reviews, Professor Wagner Kamakura has studied the reviewers themselves.

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Roman Holiday
10 months ago

Roman Holiday

By  •  Creativity

Many of the smartest problem-solvers hail from somewhere else. That’s because multicultural experiences can help lead to creative breakthrough.

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Take Your Medicine
10 months ago

Take Your Medicine

By  •  Health Care

Would you recommend your doctor to a friend? How do you feel about your medical care? Professor Robert A. Westbrook shows why treating all patients like respected clients makes them healthier.

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In Advertising We Trust
11 months ago

In Advertising We Trust

By  •  Voter behavior

There’s a reason candidates spend so much money on TV commercials. Officials make policy, but voters make elected officials. The amount of candidate information voters get – accurate or not – helps predict if they will have the initiative to vote, the savvy to vote split ticket rather than party line, and the confidence to skip a vote on just one unfamiliar race rather than skipping out on voting altogether.

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Inside the Box
11 months ago

Inside the Box

By  •  Technology

Families in the developing world face medical challenges almost unheard of here: infections, childbirth, even a toothache can be fatal. While clean medical instruments can mean the difference between life and death, sterilization can be impossible in areas without electricity or other resources. So Professor Douglas Schuler and his research team figured out how to build a solar-powered sterilizer in one – very large – box.

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Holding Out For A Hero
1 year ago

Holding Out For A Hero

By  •  Ethics

Of the three types of moral leader, it is really the moral champions that companies need the most. Saints, uplifting as they sound, seldom are financially good for business. Heroes, meanwhile, are rarely called for. Moral champions, however, can be positive and powerful – and nearly as hard to find.

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Textbook Case
1 year ago

Textbook Case

By  •  Corporate Lobbying

Corporate lobbying and political activity loom increasingly large on the U.S. landscape. Even though events in the market suggest rich areas of research that could one day make corporate political activity its own academic field, it has yet to emerge as such.

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Road Block
1 year ago

Road Block

By  •  Socioeconomic Status and Consumption

Middle Class: Most Americans say they expect to live middle class lives. Kamakura’s findings, however, show that since 1982 it has become harder and harder to stay in middle lane.

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Just The Facts
1 year ago

Just The Facts

By  •  Science and Society

Scientists have a responsibility to get their message to the community in a clear, accessible form. However, scientists often avoid describing their work directly to the public. Healthy societies and good science should have a symbiotic relationship

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A Marathon, Not A Sprint
2 years ago

A Marathon, Not A Sprint

By  •  Personal Savings

Build up those personal saving muscles, by routinely placing a chunk of your paycheck into a savings account, and jog, slowly but steadily, every day. It’s a marathon, not a sprint.

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Follow The Money
2 years ago

Follow The Money

By  •  Advertising

When local firms spend big on advertising, they influence media coverage. For firms with headquarters near local papers, this increased coverage boosts stock market valuations. Local media give local investors disproportionately positive but not necessarily accurate information about the value of locally headquartered firms.

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Mind the GAAP
2 years ago

Mind the GAAP

By  •  Accounting

The ongoing debate about whether accounting should be based on principles, or rules, should focus on auditors rather than on standard-setting institutions. Letting auditors themselves evaluate fair presentation, independent of GAAP, would allow them to judge accounting practice by principles rather than by checking off boxes stating rules.

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Great Expectations
2 years ago

Great Expectations

By  •  Reputation Management

Loyalty in regards to donor giving is influenced by reputation of school and donor identification in regards to the school.

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Miscount
2 years ago

Miscount

By  •  Statistics

When reporting statistics, researchers need to avoid intense focus on subgroups when the big picture doesn’t support their conclusion. Readers of numbers based research and reporting should always be aware of the sample sizes studied. Journalists who report on statistics based research should consider taking statistics courses.

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Love At First Sight Isn’t Enough
2 years ago

Love At First Sight Isn’t Enough

By  •  Business Partnerships

Successful partnerships with other companies, requires being nice, open and getting acquainted. The best modern business alliances, in other words, share traits with aristocratic marriages. Social bonds may not be the first priority for the union, but in the end they can transcend economic interests, and ultimately make the business more powerful.

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Heavy Losses
2 years ago

Heavy Losses

By  •  Workplace Discrimination

Over the past few decades, U.S. obesity rates have spiked. So has discrimination toward heavy people. Research about this prejudice abounds, but it centers on overweight women and overlooks overweight men. New research shows that obese males face significant discrimination in retail settings, both as clients and employees.

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In Praise Of Know-It-Alls
2 years ago

In Praise Of Know-It-Alls

By  •  Institutional Investing

It’s been thought that as the number of informed investors rises, and competition among those investors increases, such advantage is reduced, as is the price of capital. For these firms, encouraging rivalry by widening the pool of informed investors might help reduce their cost of capital.

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The Good, The Bad And The Ambivalent
2 years ago

The Good, The Bad And The Ambivalent

By  •  Workplace Psychology

A mood may not interrupt thought processes the way that a strong emotion does, but it can color workers’ day-to-day life in a profound way. Positive moods can signal that all is well and encourage thought processes that are less systematic and more expansive. Negative moods warn that our situation is problematic and encourage cautious, analytical thinking. Both are obviously valuable in an organization, as they encourage employees to approach problems from multiple perspectives.

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Can We Talk? How Religion Matters In Organizational Life
2 years ago

Can We Talk? How Religion Matters In Organizational Life

By  •  Faith and Work

As scholars rise to the challenge of broaching this largely taboo topic, managers and organizational leaders too can benefit by better understanding both the positive and negative outcomes of religion at work.

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Maybe Clothes Do Make The Man (And Woman)
2 years ago

Maybe Clothes Do Make The Man (And Woman)

By  •  Workplace Psychology

Clothes in the workplace hold important sway over how others perceive us. It is shown that people who wear formal clothes are considered more intelligent, or more skilled, or more competent. In the work place, consider the self-perceptions needed to spark a particular kind of performance when choice dress codes and attire.

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The Costly Business Of Corruption
2 years ago

The Costly Business Of Corruption

By  •  Municipal Bonds

State corruption and political connections impede financial and economic development by increasing investment risk and bond interest payments and reducing access to high quality financial institutions. Specialized financial institutions allow issuers to purchase credit enhancements to remove corruption-induced risk from bond yields. Credit enhancements play an important role in alleviating the economic damage that corruption can cause.

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Know Thyself … But Just Where Is That “Self” Located?
2 years ago

Know Thyself … But Just Where Is That “Self” Located?

By  •  Workplace Psychology

Leadership speeches, entrepreneurial pitches, or marketing materials that invoke the heart or the brain could be differentially persuasive, depending on the recipient’s perceived location of the self.

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Happy Place
3 years ago

Happy Place

By  •  Worker Well-being

Workplace well-being seems dependent on gyms, yoga, juice bars as twenty-first century businesses compete for the freshest way to amuse and refresh their employees. At the same time, a cottage industry of scholarly research is advising them on how to do it. Despite the healthy quantity of literature on worker happiness, however, scholars typically overlook some integral issues: pay and job security.

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Don’t Mind If I Do
3 years ago

Don’t Mind If I Do

By  •  Workplace Psychology

While some people may simply be more mindful than others, evidence exists that mindfulness can be enhanced through practice, training and experience. Meditation-based programs such as mindfulness-based stress reduction, for example, may help employees focus attention on the present. With the empirical evidence of positive work outcomes associated with mindfulness now in hand, managers should continue to be mindful of this emerging scholarship as other important organizational outcomes and workplace contexts are examined.

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Clean Living
3 years ago

Clean Living

By  •  Workplace Psychology

Disgust can be a powerful self-protective force — but it can lead to unethical behavior. When people are disgusted, they’re more likely to act in self-serving ways, like lying and cheating. Making them feel cleaner seems to clean up their act.

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Risky Business
4 years ago

Risky Business

By  •  Online Communities

It seems clear that consumer participation in online communities is here to stay, so managers who sponsor such communities should develop strategies that minimize the potential harm for consumers. In the long run alerting customers about their susceptibility to riskier decisions, would not only help consumers but also help firms safeguard and sustain both their communities and their brands.

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Keeping Up With The Joneses
4 years ago

Keeping Up With The Joneses

By  •  Recessions

Managers should understand how and why consumers buy their products and services, especially when recession looms near. However, high-priced items aren’t the only ones for which spending could plummet should the economy take a dip.

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Is There A Secret Sauce To Customer Communities?
4 years ago

Is There A Secret Sauce To Customer Communities?

By  •  Virtual Communities

If you want to boost participation in a customer community, don’t just build it. Invite them to come. But, be sure to temper your expectations regarding how participation will create immediate value for your firm.

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The New Middle
4 years ago

The New Middle

By  •  Market Segmentation

Sharper socioeconomic stratification methods that are practical and flexible can be useful in revealing untapped marketing opportunities, over time, in emerging markets.

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Doctors, Drugs And Damaging Information
4 years ago

Doctors, Drugs And Damaging Information

By  •  Health Care

People update their beliefs for new medication based on various information sources, but the information they receive is often biased and, on the whole, contradictory. Negative information is not clear-cut, people with high levels of experience, expertise and self-efficacy are less affected because these traits improve their ability to discern the nature and quality of biased information.

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No Pain, No Gain
4 years ago

No Pain, No Gain

By  •  New Product Marketing

When the going gets tough, first-timer product users often walk away. Marketers need to offer training and encouragement to convince consumers to hang on for the ride.

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