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Wagner Kamakura

Author

Accidental Editor
2 months ago

Accidental Editor

By  •  Commentary

What happens when a veteran academic takes the wheel editing a scholarly journal? Rice Business Professor Wagner Kamakura tells about his reverence for expert reviewers, his worries about too much lab research, and why editing scholars is like being a traffic cop.

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Between the Lines
9 months ago

Between the Lines

By  •  Consumer Behavior

Whether we’re looking at appliances on Amazon or hotels on booking sites, we all scan reviews before clicking “add to cart.” Virtually all websites selling products or services invite consumers to leave product feedback, in the hope the comments will help induce other shoppers to buy. But while plenty of academics study product reviews, Professor Wagner Kamakura has studied the reviewers themselves.

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Road Block
1 year ago

Road Block

By  •  Socioeconomic Status and Consumption

Middle Class: Most Americans say they expect to live middle class lives. Kamakura’s findings, however, show that since 1982 it has become harder and harder to stay in middle lane.

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Keeping Up With The Joneses
4 years ago

Keeping Up With The Joneses

By  •  Recessions

Managers should understand how and why consumers buy their products and services, especially when recession looms near. However, high-priced items aren’t the only ones for which spending could plummet should the economy take a dip.

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The New Middle
4 years ago

The New Middle

By  •  Market Segmentation

Sharper socioeconomic stratification methods that are practical and flexible can be useful in revealing untapped marketing opportunities, over time, in emerging markets.

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