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Consumer Behavior

Between the Lines
11 months ago

Between the Lines

By  •  Consumer Behavior

Whether we’re looking at appliances on Amazon or hotels on booking sites, we all scan reviews before clicking “add to cart.” Virtually all websites selling products or services invite consumers to leave product feedback, in the hope the comments will help induce other shoppers to buy. But while plenty of academics study product reviews, Professor Wagner Kamakura has studied the reviewers themselves.

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A Luxury You Can Afford
11 months ago

A Luxury You Can Afford

By  •  Consumer Behavior

Place and time are powerful. If you book your hotel from home instead of the office, you’ll likely pick a cheaper option. And if you pay for it three months in advance instead of three weeks, you may like the same hotel more. Rice Business Professor Ajay Kalra explains why.

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Breaking Up Is Not That Hard To Do
12 months ago

Breaking Up Is Not That Hard To Do

By  •  Marketing

Managers dream of keeping their customers faithful for years. But sooner or later, almost all of them move on to someplace else. So it’s no mystery why marketers scramble to predict how long a customer will stay with their company.

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