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cooperation

Truck Dance
2 years ago

Truck Dance

By  •  Small Business

Food truck operators share a strong social or collective identity that belies traditional notions of competition and the many competitive pressures of food truck life. That sense of identity leads to lots of cooperation, banding trucks together to survive and make the market stronger and more welcoming. By forming a collective identity, you view the success of the group as your own success.

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Compliments Of The Chef
2 years ago

Compliments Of The Chef

By  •  Competition

Competition historically has been seen as a recipe for sabotage and aggression in business. But a group of big-city food truck vendors discovered that cooperation, high standards and really great dishes brought their competition a different flavor.

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