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Pricing

The Price Is Right
1 month ago

The Price Is Right

By  •  Spending

Hold your head high when you buy that slice of avocado toast. It’s not wasted money if you are disciplined about your finances overall, says Rice Business Professor Utpal Dholakia. If you’re spending more than your income permits, buying without a budget, or overpaying for the product itself you need more discipline. If not, you’re fine.

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No Place Like Home
7 months ago

No Place Like Home

By  •  Marketing

It feels great to buy local. So great that American consumers will pay more to have that feeling reinforced – even when it’s artificially induced by researchers or marketers.

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Home Is Where The Heart Is
10 months ago

Home Is Where The Heart Is

By  •  Pricing

How do you price 10 years of weekends on the couch savoring kids, dogs and a glass of Malbec? Rice Business professor Utpal Dholakia explains how home is a place the invisible hand of the market can’t reach.

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