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research

Short Circuit
6 months ago

Short Circuit

By  •  Technology

Businesses like technology as a way to reach audiences quickly and nimbly. What could go wrong? A lot, says Rice Business Professor Utpal Dholakia, in a working paper on bad experiences with marketing technology.

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Intelligence Community
7 months ago

Intelligence Community

By  •  Writing About Research

What can take eight years to research, 80 pages to document, and one minute to put to use at work? The stories on Rice Business Wisdom, the online ideas magazine that the business school launched two years ago in order to share faculty’s most important research with readers for free. Rice Business Professor K. Ramesh explains how the stories get told.

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Accidental Editor
10 months ago

Accidental Editor

By  •  Commentary

What happens when a veteran academic takes the wheel editing a scholarly journal? Rice Business Professor Wagner Kamakura tells about his reverence for expert reviewers, his worries about too much lab research, and why editing scholars is like being a traffic cop.

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Miscount
2 years ago

Miscount

By  •  Statistics

When reporting statistics, researchers need to avoid intense focus on subgroups when the big picture doesn’t support their conclusion. Readers of numbers based research and reporting should always be aware of the sample sizes studied. Journalists who report on statistics based research should consider taking statistics courses.

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