Businesses like technology as a way to reach audiences quickly and nimbly. What could go wrong? A lot, says Rice Business Professor Utpal Dholakia, in a working paper on bad experiences with marketing technology.
What’s the back story of net neutrality — and what will its repeal mean for business and consumers? Rice Professor Moshe Vardi weighs in.
Facebook recently invented a new unit of time, the “flick.” What time units will they launch next? Rice Business staff writer Jennifer Latson and journalist Andrew Sessa have a few ideas.